Pick 'n Pay, Southern Suburbs, Cape Town: 20 October 2007
Above: Pick 'n Pay apparently has it in for my psyche and general mental well-being.
It used to be that on 25 October every year the first ads for Christmas would appear on TV. You could set your watch by it. My first ad experience of each season is a horrible moment that starts me on a two-month rant about consumerism, advertising, marketing, and meaninglessness, as you can imagine. The TV ads are soon followed by flyers and marketing materials in our mailboxes and newspapers, decorations in stores, and finally the installation of the Christmas lights in the city, down Adderley Street, that may eventually be removed in about April, if you're lucky.
To my horror, this year, I was absentmindedly standing in a queue at my local Pick 'n Pay last Saturday afternoon and as I got to the till I looked up and saw this garish display, five days early! Up rose the nausea, out came the camera, and herewith is the shot. Gah!